At a time when nonprofits and companies can reach employees through myriad channels — from postings on Facebook to company intranets to posters on bulletin boards in the employee break room — storytelling is becoming more important than ever. It can inspire employees to give for the first time, offer rewards for those who have already given and show customers and clients that your company is making a difference.

If your company is looking to more effectively tell its story to employees and customers — or if your nonprofit is looking to provide your corporate partners with ready-made stories that will help inspire more giving — this guide can help.